Too much text on a cover image can become hard to read, especially on mobile devices. This can raise your credibility in your industry.Īnother idea is to use a quote that inspires you. You can also incorporate an image of an award or accomplishment. If you’re a speaker like me, you could show a picture of you speaking. If you’re a writer, you could have someone take a natural shot of you drafting ideas or typing on your computer. My cover image includes images of me public speaking because that’s a big part of what I do. Invest in more than one headshot so you have additional options for various marketing initiatives. This is what your cover image looks like when you don’t have a custom imageĪlso don’t be shy about using photos of yourself on your profile. ![]() It’s easy to update the image when you use Canva (see below). You could also add something timely to promote such as a recently published book or article or an upcoming speaking engagement. A lawyer or consultant can put their specialties in a bulleted list. Take a look at my LinkedIn cover image to see how I did it. I would also list out your capabilities and areas of expertise. Make it easy for people to reach out to you. Hiding your contact information is one of the biggest mistakes people make on LinkedIn. My top tip for your cover image is to customize it with images that are specific to you and to add your contact info on it in a prominent place. It should communicate your value, skills and professional identity while not being overly promotional or boastful. It should reinforce who you are and reflect your personal brand while being professional. Your LinkedIn cover image takes up a lot of prime real estate on the top of your profile, so it should reflect what you do and for whom and be customized. Here’s how you can create a stronger LinkedIn cover image. None of that is demonstrating strong personal branding. ![]() Some people upload the wrong image such as a photo from a vacation they took or a picture of their favorite sports team, a generic cityscape, an abstract image or their alma mater. Some LinkedIn users simply use the default image of the gray gradient because they don’t get around to it or just don’t know what image would be appropriate. Many LinkedIn users don’t even realize they can customize their banner image (note that you can only do it from your desktop). Together with your LinkedIn profile picture, the LinkedIn cover image is the first thing people see when they visit your profile. One of the most important areas on your LinkedIn profile that most professionals don’t customize is their cover image.
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